When you’re a small business, your website isn’t just a digital brochure—it’s your best salesperson. At Seventy5 Digital, we know that building a great website doesn’t need to take forever. In this post, we walk you through how we took one client’s site from concept to conversion-ready in just 30 days.
The Brief: A Fresh Start for a Growing Business
Our client, a professional services company based in the North West, came to us with a simple but urgent request:
- Modern, responsive design
- Clear messaging that builds trust
- Easy-to-use WordPress backend
- Optimised for SEO and conversions
- Ready to launch in under a month
Week 1: Discovery & Strategy
We kicked things off with a discovery session to understand their business goals, customer journey, and brand identity. From that, we:
- Created a sitemap and wireframes
- Developed brand-aligned colour palettes and typography
- Identified key pages: Home, Services, About, Blog, Contact
- This gave us a strong foundation to design with purpose.
Week 2: Design & Copywriting
Our designers built high-fidelity mockups in Figma, focusing on clean visuals and strong calls to action (CTAs). Simultaneously, our content team wrote SEO-friendly, engaging copy that spoke to the client’s ideal customer.
Highlights:
- Hero section with clear value proposition
- Testimonials and trust badges
- Action-oriented CTAs on every page
By the end of Week 2, we had full approval to move into development.
Week 3: WordPress Development
Using a lightweight, SEO-optimised theme, we:
- Built a custom WordPress site from scratch
- Integrated forms with HubSpot for lead capture
- Ensured mobile responsiveness and fast load times
- Added basic schema markup for local SEO
We also installed essential plugins for performance, backups, and security.
Week 4: Testing, Optimisation & Launch
Before going live, we ran rigorous testing:
- Mobile and cross-browser compatibility
- Page speed optimisation (achieving sub-2s load times)
- SEO checklist: alt tags, metadata, heading structure, internal linking
Once approved, we launched the site, submitted it to Google Search Console, and trained the client on how to manage their content.
The Results: Built to Perform
- Time to launch: 30 days
- Load time: Under 2 seconds on mobile
- First-month traffic: +78% increase compared to their old site
- Conversion rate: 3.6% on lead forms (up from 0.9%)
The client now has a powerful digital presence that grows with them. Most importantly, they can update content and manage their site without needing a developer.
Could We Do the Same for You?
Need a high-converting, custom WordPress site on a budget and timeline that works? Let’s talk. Our proven process delivers real results—quickly. Book a free website audit or discovery call
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