Showing up on local search results can make all the difference for small businesses. Whether you’re a café in Manchester, a plumber in Preston, or a beauty salon in Bolton, local SEO (Search Engine Optimisation) is essential to drive foot traffic and win customers in your area.
At Seventy5 Digital, we help businesses across the North West get found by the right people at the right time. In this blog, we’ll break down the most effective local SEO strategies you can start implementing today.
1. Optimise Your Google Business Profile (GBP)
Your Google Business Profile is often the first thing potential customers see. It helps you appear on Google Maps and local packs (the top three businesses shown in a local search).
Key steps:
- Claim and verify your listing
- Use your exact business name, address, and phone number (NAP)
- Add accurate business hours, services, and photos
- Collect and respond to customer reviews
A fully-optimised GBP can drastically improve your visibility for local searches like “café near me” or “accountant in the North West.”
2. Use Local Keywords on Your Website
Make sure your site includes location-based keywords relevant to your business. These can go on your homepage, service pages, and blog posts.
Examples:
- “Emergency electrician in Liverpool”
- “Best yoga studio North West England”
- “Web design agency near Manchester”
Be sure to include these in titles, meta descriptions, H1 headers, and throughout your page content.
3. Create Location-Specific Landing Pages
If you serve multiple towns or cities, create dedicated landing pages for each. This helps search engines understand your local relevance and boosts your chances of ranking in multiple locations.
Tip: Make each page unique with tailored content, testimonials from customers in that area, and local contact info.
4. Get Listed in Local Directories
Online directories help improve your business’s visibility and build high-quality backlinks.
Start with:
- Yell.com
- Yelp UK
- Thomson Local
- Bing Places
- Local Chamber of Commerce sites
Make sure your NAP details are consistent across every platform.
5. Collect (and Respond to) Reviews
Positive reviews build trust and improve your local rankings. Ask happy customers to leave reviews on Google, Facebook, or industry-specific sites.
Bonus: Responding to reviews—good and bad—shows Google and customers that you’re active and engaged.
6. Use Schema Markup
Local business schema helps search engines better understand your business details and can improve the way your information appears in search results.
We recommend adding schema for:
- Business type
- Opening hours
- Location
- Reviews
Ask your developer or marketing team to implement this, or contact us at Seventy5 Digital—we’re happy to help.
Ready to Rank Higher?
Local SEO isn’t just for big brands. With the right strategy, any small business in the North West can gain visibility, traffic, and trust online.
Need help putting these tips into action? Let Seventy5 Digital be your partner in growth. We offer affordable, effective SEO support tailored to your business goals.
Get in touch, we’d love to chat!
Fill in the form and we will reach out and see what we can do.
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